Demo workspace
Revenue overview
Oct 2025 – Sep 2026 · compared with the previous 12 months
Monthly recurring revenue
$195,997+52.8%vs Sep 2025
+$67.7K net new MRR over the last 12 months
Annual run rate
$2.4M
+52.8%vs Sep 2025Active subscribers
1,774
+34.1%vs Sep 2025Net revenue retention
100.4%
+1.8 ptsvs prior 12 moRevenue churn / mo
3.18%
−0.05 ptsvs prior 12 moAvg. revenue per account
$110.48
+13.9%vs Sep 2025Customer lifetime value
$5,218
+18.3%vs prior 12 moMRR movements
What changed MRR each month
- New
- +$66.9K
- Expansion
- +$60.3K
- Contraction
- −$19.9K
- Churn
- −$39.6K
MRR by region
As of Sep 2026
Fastest growing: Asia-Pacific, +69.3% vs Sep 2025
Revenue retention by cohort
Share of each signup month's starting MRR still billed
- Avg. after 1 month
- 92.9%
- Avg. after 3 months
- 93.0%
- Avg. after 6 months
- 93.2%
| Cohort | Start MRR | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 |
|---|---|---|---|---|---|---|---|---|---|---|
| Jan 2026 | $6K | 100% | 93% | 92% | 92% | 92% | 92% | 92% | 92% | 93% |
| Feb 2026 | $5.2K | 100% | 93% | 93% | 93% | 93% | 93% | 94% | 94% | |
| Mar 2026 | $4.7K | 100% | 93% | 93% | 93% | 92% | 93% | 93% | ||
| Apr 2026 | $5.6K | 100% | 92% | 92% | 92% | 92% | 92% | |||
| May 2026 | $5.7K | 100% | 93% | 93% | 92% | 92% | ||||
| Jun 2026 | $6K | 100% | 94% | 94% | 95% | |||||
| Jul 2026 | $5.5K | 100% | 93% | 94% | ||||||
| Aug 2026 | $6.4K | 100% | 93% | |||||||
| Sep 2026 | $8.3K | 100% |
Opportunities
Ranked by estimated monthly impact
5 open
- Pricing+$8.2K MRR
Scale is under-priced for its heaviest users
The top 10% of Scale accounts use 4.6× median volume. A usage tier above $349 is likely to hold.
- Expansion+$6.4K MRR
Offer annual billing to 212 Growth accounts
Accounts active 6+ months with rising usage switch to annual at 3× the average rate.
- Recovery+$3.1K MRR
Email customers before their cards expire
184 cards on file expire in the next 30 days. Asking before expiry recovers 2× more than retrying after.
Failed-payment recovery
Sep 2026 so far
Failed payments$2.2K
Recovered$1K
Still retrying$460
Lost$723
Recovery rate58%
| Customer | Plan | Amount | Reason | Attempt | Next step | Status |
|---|---|---|---|---|---|---|
| Brightlane Studio | Growth | $99 | Card expired | 3 of 4 | Sep 23 | Retrying |
| Northpeak Labs | Scale | $349 | Insufficient funds | 2 of 4 | Sep 22 | Retrying |
| Harbor & Pine | Scale | $698 | Authentication required | 4 of 4 | Final notice | At risk |
| Quillwork | Starter | $29 | Card declined | 2 of 4 | — | Recovered |
| Fernway Health | Growth | $198 | Card expired | 1 of 4 | — | Recovered |
| Pinecrest Media | Starter | $58 | Do not honor | 4 of 4 | Final notice | At risk |
| Mesa Robotics | Scale | $349 | Card expired | 2 of 4 | — | Recovered |
| Orbitline | Growth | $99 | Card declined | 1 of 4 | Sep 24 | Retrying |
| Tallow & Co | Starter | $29 | Insufficient funds | 4 of 4 | — | Lost |